City Personnel Blog

Modern Trends to Improve the Recruitment Process

October 3, 2019
Compared to just a few years ago, candidates now have far more power during the job search. There's been a major shift in the recruitment process, and the focus is now on candidates, who are being treated as customers. We highlighted the 3 most important trends in recruiting that has created the greatest change in the workplace.
Tips for Employers

The recruiting landscape is changing every single day, and if you’re looking for the best employees, it is crucial to have an updated recruiting approach. In today’s climate, increasing your recruiting efficiency by revising and making changes in your existing plan will set you apart from the rest of the pack. Follow these handpicked tips to up your game in the recruiting process.

Recruitment marketing

Recruitment marketing is a combination of strategies and tactics used by an organization to attract and engage job seekers.

A great marketing solution can help organizations strengthen their brand, reach candidates on social media and optimize their career sites, with the primary objective of getting people to apply to your organization’s job openings.

Collaborative hiring

When it comes to recruitment, involving your entire team in the recruitment process can be of tremendous value. Referred hires are generally more productive, more engaged and less likely to leave.

Employee referral programs help increase attachment to the organization and make employees feel as though they have a stake in the future of the business. Employees want to grow, so having a hand in the company’s forward motion is exactly what they’re looking for. The right incentive for a referral can leave an employee feeling appreciated, which will in turn help raise motivation, another huge hurdle in engagement.

Adopt inbound recruiting

There are two recruiting strategies majorly used in recruiting talent acquisition: Inbound and outbound. In outbound strategy, the recruiter searches for and contacts candidates whereas inbound strategy is more about creating and building relationships with the candidates over a long time. In the inbound recruiting process, the recruiter or the company uses different digital marketing strategies to engage the group of passive and active job seekers. Switch from outbound and engage and attract more candidates.